Vanishing Point

Infographic: The End of Traditional Market Segmentation

Posted by Jasmine Niernberger

August 10, 2017 at 9:00 AM

 

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the convergence of people and ideas has changed the way customers behave.  To truly understands what drives your customers, forget about age, gender, and racial divisions – its about experience.

 

Read More [fa icon="long-arrow-right"]

Exploring a New Image of the Future Proof® SME at Beyond SG50

Posted by Deb Westphal

January 27, 2016 at 9:53 AM

On August 9, 1965, Singapore became an independent and sovereign democratic nation. Since it’s founding, Singapore has grown into a standard-bearer of modern development. The city-state is a multi-cultural global hub of commerce, technology, finance and transportation.


As part of a year-long celebration of its 50 year anniversary, the Beyond SG50 Forum explored pathways of innovation in technology and the global supply chain that have positioned the country as a leader since. The Ministry of Finance and the Ministry of Manpower both were in attendance, putting particular focus on the importance of human capital. From that platform, the conference explored what corporations need to do to sustain a peaceful and prosperous Singapore, and an increasingly collaborative global marketplace.

 

Read More [fa icon="long-arrow-right"]

Subscribe to our blog