Vanishing Point

Infographic: The End of Traditional Market Segmentation

Posted by Jasmine Niernberger

August 10, 2017 at 9:00 AM

 

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the convergence of people and ideas has changed the way customers behave.  To truly understands what drives your customers, forget about age, gender, and racial divisions – its about experience.

 

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Take Care of Your People if You Want Your Organization to Thrive

Posted by Chris Gros

March 29, 2017 at 7:57 AM

Let me paint a scenario of contradictions. Most of us know that the leading cause of death in America is heart disease, caused by obesity, stress, and other factors related to a sedentary lifestyle.[1] Yet we are sitting, working longer hours than ever before. ‘Progressive’ companies are exploring ways to build and scale cultures that free people from the tethers of a traditional office-based environment. Yet we are connected 24-hours a day, seven days a week, enabling us to work anytime, anywhere – and we do. We have watches that measure every step we take, access to healthcare through a video chat on our phones, and applications that can count every calorie we eat. Yet when it comes to health, the United States is in a downward spiral.

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