Vanishing Point

Infographic: The End of Traditional Market Segmentation

Posted by Jasmine Niernberger August 10, 2017 at 9:00 AM

 

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the convergence of people and ideas has changed the way customers behave.  To truly understands what drives your customers, forget about age, gender, and racial divisions – its about experience.

 

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Nina Martire 

Nina Martire is a Senior Associate who advises on strategy development, business planning and change management. She is focused particularly on the nexus of transformational change and strategic foresight, guiding leaders in commercial and government sectors to a better understanding of and an ability to plan for the future of their organizations. Nina holds an MBA from the McDonough School of Business at Georgetown University and has a deep background in corporate and commercial finance.

 

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Jasmine Niernberger

Jasmine Niernberger

Jasmine Niernberger works with clients in the public and private sectors on strategy development, process improvement, and change management. Taking a people-centric approach, she helps clients recast their most pressing challenges as opportunities to maximize value for all stakeholders. Jasmine holds a B.A. from Bucknell University in English and Sociology, with a concentration in Culture, Media, and Leisure Studies.

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