We are all doing business together in the Knowledge Age. We have the ability and the drive to connect. As business leaders, we have a voice that resonates across boundaries of department, industry, region, even time. And so does every member of our workforce.
When we talk about shared citizenship in this Knowledge Age, it’s easy to go directly to ideas like social responsibility or ecological impact. And while it is crucial for organizations to pay attention to their impact on those wide reaching topics, it is just as imperative to turn our focus inward to the citizens themselves. These citizens – the members of your workforce – may sit in your office environment every day. They may work with you over virtual networks. They may be full-time or contract. It really doesn’t matter how they are a part of your team. What matters is that they are global citizens, hyperconnected to the world through any number of digital channels, and they are the best representatives of your brand.