Vanishing Point

Jasmine Niernberger

Jasmine Niernberger works with clients in the public and private sectors on strategy development, process improvement, and change management. Taking a people-centric approach, she helps clients recast their most pressing challenges as opportunities to maximize value for all stakeholders. Jasmine holds a B.A. from Bucknell University in English and Sociology, with a concentration in Culture, Media, and Leisure Studies.

Recent Posts

Infographic: The End of Traditional Market Segmentation

Posted by Jasmine Niernberger

August 10, 2017 at 9:00 AM

 

Organizations can no longer rest on segmentation in an era of widely accessible individualized data. Access to technology, the vastness of networks, and the convergence of people and ideas has changed the way customers behave.  To truly understands what drives your customers, forget about age, gender, and racial divisions – its about experience.

 

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